The Fresh Connection Competition

As an interactive and competitive addition to the conference delegates will also have the opportunity to participate in a purposely created version of The Fresh Connection. The Challenge: To make the best strategic and tactical decisions for the value chain of the fictional company, The Fresh Connection.

In a 20-30 minute period delegates will be introduced to the simulation before individually assuming the task to totally transform the company and make it as profitable as possible. The person with the highest ROI at the end of day one will be declared Conference Champion!

It is requested that those intending to compete pre–register their interest.